The pracice of those with power or influence to favour relatives or friends, especially by giving them jobs.
Not much of a syndicate without some Nepotism. So yes, of course we strongly recommend Alec, Björn´s brother in law, to cater for all your musical requests. Alec is a young, aspiring, self taught music producing genius. Only 25 years of age and has already produced several tracks for various artists and projects like: Zara Larsson, Icona Pop, Eric Hassle, MØ, Lufthansa, Grönalund, Prisma, Swissmilk, Eton and others along with his own string of work under his artist name: “I M Alec” at “Ten Music Group”.
So no, its not just about keeping it in the family, the kid really got some mad music producing skills. So contact us and let Alec pitch for your next production and we think you will like it.
Below you find a few samples of his latest work.