Syndicate was invited to collaborate with I-Reel on the Jaquet Droz Luxury Watch production. Shooting for five intense days in a loft in the Marais, a synergy developed between the Syndicate team and Alain Laurens, Henry Heyon and the entire I-Reel team. We were from different cultures, but shared the common language of film and visual design. The result was our working relationship aligned perfectly – like twin brothers from different mothers. Here’s the spot and a behind the scenes.