H&M 2017 Christmas campaign.

H&M 2017 Christmas campaign.

Play

Play

H&M’s have unveiled their magical new Christmas campaign starring Nicki Minaj alongside Jess Williams and John Turturro.

A modern take on the classic fairytale, the film centres around a heroic little girl who tracks down the evil brother of Santa Claus to save the Christmas season from his selfishness.

The American rapper stars as the mother of the little girl, as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy. John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.

All shot during the spring of 2017 in and around Prague.

Huge thanks to Johan Renck for bringing us on and to the rest of the team for putting up with us.

Team list:
Johan RENCK  Director
Magdalena LARSSON Executive Producer
Andrea HARVEY Production Manager
Jan HOULLEVIGUE Production Designer
Annabel RIDLEY Producer
Laurant TANGY DOP
Kalle WETTRE PostProducer
Editor Johan Söderberg
Syndicate VFX
David MEANTI 1st AD UK
UNIT+SOFA Prauge Lineproduction
Forsman Bodenfors Agnecy
Magnus KENNEHED Agnecy Producer
Patrik DANROTH
Johan HOLMSTROM
Ted MELLSTROM
Karin FRISELL
Anna QVENNERSTEDT