Syndicate takes IKEA for a spinn on the web

The Swedish advertising agency Forsman Bodenfors got the asignment to make web banners to promote the world wide furniture provider's Kitchen department under the concept "IKEA Dream kitchen's". The first production won a Cannes lion and several other awards, and all three productions have had huge impact on the number of visitors on the IKEA web page.

For the first production Syndicate did only the pre visuals and the moco operations. For the two following productions Syndicate helped out with the rigorous set designs, previsuals, motion control and post/digital effects.

The technique of using the milo and 3D to achieve the frozen moment effect allowed camera moves trough the rooms in ways that a normal time slice rig just cant physically do.